This guide will show you how to connect and activate Customer Match lists using the Google Tentacles and Google Ads framework. The framework can be used…
This guide will show you how to connect and activate Customer Match lists using the Google Tentacles and Google Ads framework. The framework can be used…
When server-side tagging is available, the developers can vastly improve the data collection capabilities of Google Analytics platforms(Universal Analytics and App+Web). The ability to build our own templates…
Cross Domain Tracking of the FPID cookie in server-side tagging for Google Tag Manager is an HttpOnly, server-managed ID cookie that’s designed to replace the JavaScript-managed _ga cookie used by Google Analytics 4 and Universal Analytics. In that…
GTM Transformations is a new feature and resource type in server-side tagging, which you can access through the new entry in the container resource navigator. Transformation…
In today’s digital landscape, businesses are inundated with vast amounts of customer data from various sources. Customer Data Platforms (CDPs) have emerged as powerful tools to…
In today’s fast-paced business environment, harnessing the power of artificial intelligence (AI) is no longer just an option—it’s a necessity for staying competitive. However, AI adoption…
The Cookie Full Context In the rapidly evolving landscape of digital marketing, businesses are facing a transformative shift towards cookies-less technologies. The imminent demise of third-party…
Customer Data Platforms (CDPs) are indeed playing a pivotal role in shifting the paradigm from technology-driven experiences to customer-driven experiences. Here’s how CDPs are facilitating this…